Are you over the frantic flurry of gift-giving that occurs around this time of year? Want to be part of something bigger but still receive a fun treat in return? Why not contribute to an inspiring start-up initiative, either for yourself or on someone else's behalf? I'm all about crowdfunding some ethically designed Christmas cheer :D
Here are 3 of my top ecofashion project picks:
GOO LiFE on Pozible
Who: This independent Melbourne-based label was launched in early 2014 by RMIT design graduate, Sophia Coughlan. According to Sophia "The more I learnt about it the more I thought that I don’t want to be part of an industry which values a dollar sign more highly than the ethical treatment of humans, animals and the environment".
What: Sophia is aiming to raise AUD$5,000 to create an entirely new ethical and sustainable collection to feature at the Virgin Australia Melbourne Fashion Festival in March 2015. She aims to use locally-sourced fabrics whenever possible, which will then be printed locally by an ethical print studio in Sydenham and then the garments will be constructed in her studio in Northcote.
Why: You can help to shine a spotlight on sustainable fashion by funding Goo LiFe to showcase their designs at a major fashion event. Rewards include nabbing your own piece from the new collection!
When: Pledges close on 6th February 2015
Fashion Positive on Indiegogo
Who: Fashion Positive is a massive initiative which is partnering with a wide range of brands, designers and others along the fashion supply chain to create better materials for both people and planet. Current partners include Stella McCartney and G-Star RAW.
What: The campaign is hoping to raise US$100,000 to go toward pilot projects which will look at: decreasing the ecological footprint of factories, improving social impact on workers and their local communities, and investing in materials take back, recycling or upcycling programs within the facilities, brands, retailers or across the entire supply chain.
Why: Be part of the creation of widespread change for a brighter fashion future! Rewards include sustainable fashion accessories, being part of team meetings and enjoying a personalised styling session.
When: Pledges close 27th January 2015
Osei-Duro on Kickstarter
Who: Based in Los Angeles California and Accra in Ghana, Osei-Duro was created in 2009 by Maryanne Mathias and Molly Keogh. They work closely with artisans to create high-quality, contemporary apparel using handmade textile techniques and transparent, small scale production processes. A guiding philosophy behind the brand is respecting the rights and aesthetics of local makers.
What: The campaign goal is US$10,000, which will assist Osei-Duro to: fund their current round of production, preserve the traditional artisan techniques of Ghana, provide employment and training for local artisans, and expand the collection into housewares.
Why: Stand up for makers and encourage the world to recognize the value of traditional techniques! Rewards range from handmade accessories, to unique housewares and amazing pieces of ecofashion.
When: Pledges close 26th December 2014