About Me

Hi there! My name is Kendall Benton and I'm the creator of  Kindness by Design.

I have a real passion for incorporating social ethics and environmental know-how into the realm of fashion and design. I believe strongly in cruelty-free couture!

Kindness by Design was created in January 2011 as a platform for championing designers and retailers of all shapes and sizes that are committed to making the world a better place by approaching their work from an eco-friendly and ethical standpoint. 

For over a decade I have been working in the field of environmental conservation within an international non-governmental organisation (NGO) tackling a wide variety of issues ranging from threatened species recovery; climate adaptation; marine conservation; and sustainable livelihoods. 

I am also the Co-Founder of ScienceRewired - a philanthropic initiative looking at science from new perspectives and helping to empower individuals in such a way as to create significant positive change in the world. 

You can connect with Kindness by Design via Facebook, Twitter and Pinterest.